Graphic Design Final Portfolio Spring 2020 | Professor: Stephen Zhang | Major Campaign
Design by Katelyn Salinas
Assignment Brief
The goal of the project was to find a niche or gap in the market, and design a product that fills that space.
I researched a few market and came across a gap in the tissue industry. I found that there were various tutorials on DIY aromatherapy tissues. While there were so many tutorial there was no product currently that catered to that need for aromatherapy tissues. I decided to design a series of aromatherapy tissues for Puffs.
My next steps included researching popular aromatherapy scents and picking three. I decided on Eucalyptus, lavender, and lemon.
Below is the final design for the aromatherapy tissue.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/6e9a6036-ea52-408c-9340-a14c55ae7f8e/e0887bfb-0fde-498e-a22d-d2a3f7382464_rw_1920.jpg?h=8c1d434af3ce590c5bb7c6ef3e8bb1a8)
As seen above they have similar packaging to connect and demonstrate that they are from the same series. I created similar patterns that fit around the box and symbols that connected to bring unity to the series. I was trying to create harmony across the boxes so I created a pattern that was symmetrical and organic. The shapes on the boxes when side-by-side create complete circles to emphasis unity.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6e9a6036-ea52-408c-9340-a14c55ae7f8e/0351e9fa-bcc2-4c5d-bb69-511e75b196a8_rw_1920.png?h=b6f11f1cd489d3a8d806ded1821f162e)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6e9a6036-ea52-408c-9340-a14c55ae7f8e/033f66bf-927d-4619-a5a5-b956efef41c3_rw_1920.png?h=56eb0b6a99d5279edcc72dd79c7b0ff0)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6e9a6036-ea52-408c-9340-a14c55ae7f8e/cf189f67-32f5-42d9-8606-58788d70a974_rw_1200.png?h=32d83af1134ddbc4bed7370d487f0c1d)
Eucalyptus
For the eucalyptus box I focused on the color and shapes that match eucalyptus. Eucalyptus from my research was often associated with green because of there leaves.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/6e9a6036-ea52-408c-9340-a14c55ae7f8e/ca962fea-5d20-44ae-bbc9-b0437e44f9e0_rw_1200.png?h=cd7df33e4be5f40eec280078965506ff)
Lemon
I focused on using yellow because lemons are yellow. I used various shades of yellow to develop the color scheme for the lemon aromatherapy.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/6e9a6036-ea52-408c-9340-a14c55ae7f8e/76493b94-fe7c-48be-8e2c-dca63803be5c_rw_1200.png?h=31cdd26c0c1bd5639d085e74fd466877)
Laveneder
When looking at lavender the color of lavender is often dull so to brighten the packaging I decided to use a more saturated and deep purple color with softer pink tones.