Graphic Design Spring 2018 | Professor: Douglas May | Client: Zoo York | Design by Katelyn Salinas
Assignment Brief
The goal for this assignment was to redesign the logo for the company our professors assigned. I was assigned Zoo York.
The goal for this assignment was to redesign the logo for the company our professors assigned. I was assigned Zoo York.
Concept
Zoo York is a well known skateboard company that sells skateboards, shirts, apparel, sneakers, etc. Since it is well known for its skateboards I used a silhouette of a skateboard to create the basic shape. I found a bold type that fills the space inside the silhouette. The O's symbolize the wheels of the skateboard with a gear as the middle of the O's and how it is always moving forward. I used a gradient of orange to red and a texture to help represent graphite since Zoo York mission is to represent New York's street culture. It is also a hint to their history of spray paint art around New York and on their skateboards.
Zoo York is a well known skateboard company that sells skateboards, shirts, apparel, sneakers, etc. Since it is well known for its skateboards I used a silhouette of a skateboard to create the basic shape. I found a bold type that fills the space inside the silhouette. The O's symbolize the wheels of the skateboard with a gear as the middle of the O's and how it is always moving forward. I used a gradient of orange to red and a texture to help represent graphite since Zoo York mission is to represent New York's street culture. It is also a hint to their history of spray paint art around New York and on their skateboards.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/6e9a6036-ea52-408c-9340-a14c55ae7f8e/5d35820e-a6ed-4d0d-8dfe-5d4f2bf40f92_rw_3840.jpg?h=a7f37fbd26eaac93484e206a4f089536)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/6e9a6036-ea52-408c-9340-a14c55ae7f8e/6bde3f30-a8d1-4fbd-8c1b-0ec34f984082_rw_3840.jpg?h=5ea15e31deeb501be366c0772f06eb5d)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/6e9a6036-ea52-408c-9340-a14c55ae7f8e/6febf9b9-9cd1-4597-a06e-919787f86850_rw_3840.jpg?h=9d33cb76ea3fda4d4708c094336f392d)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/6e9a6036-ea52-408c-9340-a14c55ae7f8e/193a81bc-ebfe-4522-869c-62f3d85ca3ed_rw_3840.jpg?h=f2d334f25e8f8c83c8bab547b8ac14c3)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/6e9a6036-ea52-408c-9340-a14c55ae7f8e/12d0cc63-8b8f-461d-9551-16c75fb720b8_rw_3840.jpg?h=37fdeae2361d46cab0f7beb17911a043)